What is the personality of your organization? Would you describe it as hip, trendy and creative? Polite, professional and well-educated? Nurturing and compassionate, yet also assertive?

Your group’s personality is your brand. And it should be consistent with what you are trying to accomplish!

Branding is important to non-profit success

Branding is often associated with selling products —something that can  help differentiate one cigarette or pop drink from another. There is often a negative association with the idea of branding as people see it as a superficial coating of logos, taglines and colours intended to hook consumers.

However, branding for non-profit organizations and other public services is all about how people perceive your group. And how people perceive you is important to the success of your programs and services, and to your fundraising.  Continue reading→